About the role
We are seeking a detail-oriented and result-driven GTM Specialist to support and execute global go-to-market initiatives for our robot sales team. This role works cross-functionally with marketing, regional sales teams, product management, and channel partners to drive market entry, business collaboration band sales enablement across global markets.
The ideal candidate combines strong GTM execution skills with a solid understanding of our products, enabling effective positioning, messaging, and commercialization of our robotic systems in diverse regional markets.
Your Responsibilities
Go-to-Market & Sales Enablement
- Plan and execute go-to-market activities for trade fairs, distributor marketing programs, and regional sales campaigns across the EU and selected global markets
- Transfer product features, technical capabilities, and value propositions into compelling GTM marketing messaging and sales enablement assets
- Support new product introductions (NPI) by coordinating launch timelines, materials, internal readiness, and partner alignment
Product-Focused Marketing Execution
- Collaborate closely with Product Management and Engineering to understand product roadmaps, differentiators, target applications, and customer pain points
- Localize and adapt product-focused marketing and sales enablement materials (presentations, datasheets, demos, videos, case studies) to ensure regional relevance while maintaining global consistency
- Ensure accurate and consistent representation of product specifications, positioning, and use cases across all GTM touchpoints
Events, Trade Fairs & Demonstrations
- Own end-to-end coordination of robot demo showcases at trade shows and partner events, including logistics planning, vendor management, shipment coordination, demo preparation, and on-site execution
- Work with sales and application teams to define demo concepts, key talking points, and target customer profiles for each event
- Collect structured feedback on product reception, feature requests, and competitive insights during events
Lead & Performance Management
- Manage inbound leads and sales inquiries via shared sales channels and HubSpot, ensuring accurate qualification, routing, tracking, and follow-up
- Analyze lead flow, campaign performance, and product-level pipeline data to optimize GTM strategies
- Track and report on product-specific GTM performance, including lead quality, conversion rates, and regional traction
Cross-Functional & Process Excellence
- Support sales-oriented needs from the robot sales team
- Support cross-regional alignment by coordinating communication between marketing, product teams, regional sales, and external partners
- Contribute to process optimization for GTM operations, CRM usage, product launch workflows, and sales–marketing collaboration
About us
Agile Robots SE is an international high-tech company based in Munich, Germany with a production site in Kaufbeuren and more than 2300 employees worldwide. Our mission is to bridge the gap between artificial intelligence and robotics by developing systems that combine state-of-the-art force-moment-sensing and world-leading image-processing technology. This unique combination of technologies allows us to provide user-friendly and affordable robotic solutions that enable intelligent precision assembly.
This is made possible by our employees, who bring out the best in each and every day with creativity and enthusiasm. Become part of this team and shape the future of robotics with us!
We are proud of our diversity and welcome your application regardless of gender and sexual identity, nationality, ethnicity, religion, age, or disability.
